Miriam Simon

Last week I was at a talk about AI for strategic advantage. One term kept coming up over and over again. And I could see from the room that most people didn’t actually know what it meant, but were too polite to ask. That term was Shadow AI. If you’re leading a business right now, you need to understand what this is. Not from a technical angle, but from a strategic one. Because Shadow AI is already happening inside your organisation. What is Shadow AI? Shadow AI is when your team uses AI tools...

Halloween is barely over, yet the smart retailers are already winning Christmas. Walk through any store right now and you’ll see it - Shelves brimming with festive gifts, while many customers have quietly started their Christmas shopping long before the rush. This isn’t by accident. A growing tribe of shoppers, the “Do It For Me” (DIFM) customers, have been stealth-purchasing since August. They’re busy, they’re discerning, and they want their gifting sorted without the stress. They crave...

This might be the easiest win you’ll get all week ✨, and it only takes a minute… If AI still feels like something “for other people” or...