Miriam Simon

Halloween is barely over, yet the smart retailers are already winning Christmas. Walk through any store right now and you’ll see it - Shelves brimming with festive gifts, while many customers have quietly started their Christmas shopping long before the rush. This isn’t by accident. A growing tribe of shoppers, the “Do It For Me” (DIFM) customers, have been stealth-purchasing since August. They’re busy, they’re discerning, and they want their gifting sorted without the stress. They crave...

This might be the easiest win you’ll get all week ✨, and it only takes a minute… If AI still feels like something “for other people” or...

Here’s a simple question that can create a powerful shift at senior levels: “What’s something you’re seeing that I might be missing?” 👀...