This might be the easiest win you’ll get all week ✨, and it only takes a minute… If AI still feels like something “for other people” or...

There’s a shift happening in consumer behaviour right now. It’s subtle, it’s powerful—and very few people are talking about it. We’re seeing a quiet but significant reset in how customers think, shop, and decide. It’s not about panic or cost-of-living headlines—it’s more emotional, more deliberate, and much more layered.